Pavel Röder
Founder & Systems Architect
I build real-world systems
at the intersection of technology, industry and culture.
Built for ŠKODA Auto (40+ markets) and Omnicom Media Group (hundreds of brands).
Scaled a product from 0 → 420,000 users (Montreal).
53,000 visitors in one night in a city of 22,580.
I don't come from a startup bubble or an agency tower.
I work with cities, factories, craftsmen and engineers.
If it doesn't work on the shop floor, it doesn't work at all.
Selected Work
ŠKODA Auto — Global Digital Systems ↗
2017–2018 · Global digital systems and campaigns across 40+ markets.
Omnicom Media Group — Head of Innovation ↗
2019–2024 · Innovation in data, e-commerce and AI across hundreds of brands.
Wall Street Survivor (Montreal) ↗
2011–2012 · Scaled a fintech learning product from 0 to 420,000 users.
McCann Worldgroup ↗
2009–2011 · Helped build the digital division in the Czech Republic as its Creative Director.
Světlo Valmez (Signature) ↗
2017–Now · A public-space festival that brought 53,000 people into a city of 22,000 in one night.
Click & Study (Singapore) ↗
2013–2017 · Gamified language-learning platform: Top 500 startups in Asia, CzechInvest #2 (2014).
Why Me
Most people understand either technology
or the physical world.
I understand both.
From construction and architecture
to software, data, AI and digital platforms —
I build systems that connect people, machines and cities.
How I Work
I don't sell ideas.
I build prototypes.
I don't do consultancy.
I create systems.
I don't work for clients.
I work with partners.
Current Focus
I am currently building and supporting:
- • Digital & physical systems
- • Cultural & industrial communities
- • City-scale infrastructure
From software to spaces.
Let's talk
If you are:
- • Building a product
- • Running a company or a city
- • Looking for a serious partner